Dallas Opera House Launches Streaming Platform: thedallasopera.TV
“We are delighted that thedallasopera.TV is launched today,” said Ian derrer, The Dallas Kern Wildenthal, Managing Director and CEO of Opera. “Watching this project go from idea to reality in less than a year has been amazing to see, and we are so proud of the content we are ready to deliver to our global audience. This platform is really helping to redefine our business as a leader in digital content. We are innovating in the field while continuing to preserve the great traditions of performing arts. ”
“What we have learned during the pandemic without live performances is that there is a thirst for quality online content, and we are so happy to lead the way in producing it for our enthusiastic fans across the world. world, ”said David Lomelí, a tenor, TDO Artistic Consultant, and creative force behind the initiative. “Statistics show that viewers aged 18-34 and 34-45 are online for more than 10 hours a day, and our efforts to reach this demographic, through unique and creative offerings, have been crowned. of success, increasing in just one year to 2,000 unique views in March 2020 to over 150 million unique views today on our Facebook channel. We hope this streaming model will reach even more. ”
Two originals are available in thedallasopera.TV launches today: What we like, a recital by the acclaimed mezzo-soprano Isabel leonard, and Faded away, a three-part art film with countertenor John holiday and tenor Russell thomas with the music of Gluck, Monteverdi and Janáček assembled in a new story.
Subscriptions to thedallasopera.TV are $ 4.99/ month with a seven-day free trial. The originals are available for hire à la carte for everyone.
SOURCE The Dallas Opera